This is what you see in a department store in South East Asia particularly Philippines, my homeland. Most off the people here are blinded by the show business where beauty and pale skin is famous and considered Beautiful.
I was once into the whitening product, my friends are also convincing me that white skin is better for me. In my mind that mentality is ridiculous, why don't we just love the color of the our skin and be happy about it.
Now that I'm here in the US which tan skinned is considered healthy looking that most people are paying more for tanning salons or endangering their health to skin cancer just to get suntan. I love my skin color, I love being naturally tan.