Organic is the trend now. It is good especially for people who are sensitive to other materials. In my case I grew up with organic bedding because we don't have other choice and it made me realized how lucky I am to have access to organic bedding. I tried having a feather pillow but it did not work out on me, I got stuffy nose on the first night trying it on. I ask my cousin to check out the clean bedroom austin because I want her to get me some bedding from that store and ship it to me here in Hawaii.